Marshall at the 2024 Macy's Thanksgiving Day Parade

© 2024 NBC Universal in association with Macy's & Spin Master

Early Versions

Early Versions

Finalized Sculpt

3D Print

3D Print

Test Flight

Test Flight

Video Courtesy of @pawpatrol PAW Patrol's Official Account

Marshall at the 2024 Macy's Thanksgiving Day Parade

I had a fantastic time developing Marshall's parade balloon concept for the 98th Macy's Thanksgiving Day Parade. Designing a flying version of everyone's favorite Dalmatian came with some unique challenges.

My process centered on translating Marshall's defining features into a technically sound balloon structure with strategically placed air chambers. Through multiple iterations, each element was refined to ensure optimal visibility from both street level and broadcast perspectives, while maintaining structural integrity.

To help me emulate his personality when sculpting, I watched some of his key episodes. This helped me conclude that, much like Shaggy from Scooby-Doo, his true heroism shines through despite, or perhaps because of, his endearing clumsiness.